Google Ads Is Top Choice For App Marketers In Africa

AppsFlyer, the global attribution leader, recently released its Performance Index analysing more than 27 billion app installs. The results revealed that Google Ads is the top choice for app marketers in Africa. ITSys has an experienced team of online marketers offering professional Google Ads Management services to all businesses.

Analysing 27 billion app installs across 495 media networks and 14,000 apps, the report shows that Google is the best platform for driving performance for app marketers in Africa, while Facebook is the best platform for remarketing across Africa and the Middle East.

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google, for example.

Facebook's ability to drive performance at scale in both the Retention Index and the new IAP (in-app purchase) Index has propelled Facebook's ranking forward. It also dominates the new IAA (in-app advertising) Index as well as the Remarketing Index, making its overall cross-index position as the dominant force in mobile clear.

A platform breakdown shows Google is a clear winner in Android thanks to its leap in developing countries where the Android software dominates, while Facebook controls much of Apple’s iOS market.

Google Ads is one of the most successful online marketing tools available to website owners.

ITSys has been managing Google Ads campaigns for more than a decade for our clients – since the official Google Ads agency launched in South Africa. Over the years we have perfected a strategy that provides clients with the best return on their Ads campaign.

We have experienced Google Ads Specialists who manage client campaigns on a weekly and daily basis, to offer their websites the best possible online success. Our Google Ads Specialists will strategically target users looking for the products or services of our clients to ensure that their online marketing provides them with the best leads to increase sales.

ITSys also assists companies to create and manage their company social media pages successfully and professionally, including on the largest social media platform, Facebook.

We offer a dedicated Facebook for Business and Social Media page manager who creates professional posts, custom image designs, engages with your following, and moderates comments while you focus on running your business.

ITSys are experts in Google Ads Marekting with custom solutions for customers.




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