Get a Professional Business Website:

1. If You're A Business Owner, You Need A Website
2. How Often Should You Revamp Your Website?
3. Use Your Website To Communicate With Potential Customers
4. Boost Your Website With An Online Chat Feature

1. How Often Should You Revamp Your Website?

Your business website is a fundamental marketing tool that needs to be treated as one of your business’ most important channels of communication between your company and the customer. As such, a website should not simply be designed and left as it is for many years at a time without considering updates or complete revamps from time to time. ITSys will look at your website and your industry and suggest the best website revamp based on your business requirements.

Keeping your website modern and current is important, and should be prioritised. Your website should always be evolving to provide a better user experience and to optimise your existing design, based on analytics, for better conversion rates.

Website improvements could involve adding new imagery, designing additional product pages or adding a blog that is updated monthly, but how often should you revamp your website entirely?

Many experts seem to settle on the idea that a website should be changed drastically or revamped every 2-3 years or so. This is a good general idea, but there is more to this decision than a one-size-fits-all approach.

The frequency for redesigning your website should ultimately be based on your online goals. If your site is no longer reaching its maximum potential, then it is certainly time for a redesign.

There are other important factors to consider that may be cause for redesigning your website sooner rather than later, such as if your company is rebranding or new functionality requirements such as a member login and dashboard become necessary. Without those particular situations being present, every few years is certainly a good rule of thumb for website revamps, as it will give you as the business owner a chance to revisit new functionality and advancements that you may wish to consider for your website.

It will also give you the opportunity to get expert advice and action on improving certain aspects of the backend of your website based on the latest Google search engine optimisation trends and developments to maximise the value your business gets from your website.

ITSys will assist you to revamp or upgrade your website to include interactivity throughout your website, showcase your product catalogue online, develop online applications, or link it to an online ordering system to enable credit card payment on an e-commerce website store. All these features will allow your website to enhance user experience and interaction with your business.

2. If You're A Business Owner, You Need A Website

Being an entrepreneur and not having a website is like being a race-car driver without a set of tyres. You are missing a fundamental tool that will enable your success. Having a well designed website that cater to your target market will make all the difference to lauching your new business.

Now more than ever, with the COVID-19 pandemic having exposed the perils of relying solely on brick and mortar establishments, you should appreciate the need to give your business a strong digital footprint.

That all starts with a website, the digital shopfront for your business where you can showcase your products and services in a professional and engaging way. You can even choose to run your business online by adding e-commerce functionality, payment gateway integration and by allowing your customers to purchase from your business directly from your website.

When meeting with customers, suppliers, investors or potential partners, a website is often the first thing that someone will request in order to further understand and research your business.

When you have a website that you are happy with, it sells your business and its capabilities 24-hours a day while you are focused on other things, and it makes for an important addition on your business card.

Now that you realise how important a professional and engaging website is for your business prospects, make sure you choose an experienced and capable company to create and host your website to ensure quality and accountability in this fundamental process and the website’s ongoing functionality.

ITSys Developments has been in business for more than 15 years, providing professional website design services to countless companies and building hundreds of websites for businesses across South Africa during that time.

ITSys will assist you to design a new website or upgrade your current website to include interactivity throughout your website, showcase your product catalogue online, develop online applications, or link it to an online ordering system to enable credit card payment on an e-commerce website store.

All these features will allow your website to enhance user experience and interaction with your business.
Our website developers have experience to create unique business websites as well as integrate with leading payment gateways.

3. Use Your Website To Communicate With Potential Customers

Communicating effectively with your customers is an important step towards success, and finding more ways to improve customer communication will drive more engagement and sales. A professional responsive website that adapts to devices could make the difference with interacting with your customers 24/7. Your website is a fundamental marketing and communication tool that your business can benefit from. Improving communication on your site is will improve your company reputation, increase lead generation and boost your sales.

ITSys has more than 15 years of experience in designing and developing world-class websites across various industries, and ensuring that you are able to effectively communicate with your target market through a purpose-built website.

Here are a few ways in which you can and should use your website to improve customer communication.

Social Media
Social media is a must-have for any business these days, as it offers brands or companies a great way to access potential customers on a digital platform where they naturally spend a great deal of their time. Building a professional and engaging presence on social media, with Facebook in particular providing a useful platform for businesses and consumers to communicate, is a great way to connect and communicate with current and potential customers. ITSys provide professional Facebook page management solutions, building and maintaining your social media presence.

‘Contact Us’ page
A website is simply not complete until it contains a ‘Contact Us’ page. This is where you can include all of the necessary information that will let users contact your business – from email addresses and phone numbers, to physical and postal addresses where people can contact you. People who visit your site are most likely scanning rather than reading, and they will instantly recognise those two words when they are looking for the best way to call or email your company.

Contact forms
Upgrade your ‘Contact Us’ page with the easiest way to increase communication and get potentially interested users to contact you with ease through submission forms. Smart web designers include a contact form in their ‘Contact Us’ that allows for people to quickly message your company and provide you with their contact details for a follow-up. Provide fields for their name, email, phone (if you prefer), subject and a section in which they can explain their request or feedback. This gives the user the easiest possible way to connect with your business directly from your site.

Reply to comments on blogs
If your website has a company blog, and the people who visit the site and read your blog provide feedback in the form of comments, make sure to acknowledge and reply to those comments in good time. Someone has taken the time to respond to the content that your company has provided on your website, so whether the comment is good or bad, thanking the person for the comment and replying to it is a fundamental way to connect with customers and show that your business is interactive and receptive to communication.
Our website developers have experience to create unique business websites as well as integrate with leading payment gateways.

4. Boost Your Website With An Online Chat Feature

If you are looking for ways to increase your engagement on your website, and give you an innovative new way to engage with visitors to your business site, an online chat feature may be just what you are looking for. ITSys can integrate an online chat feature to your website to let visitors live chat to you when they visit, giving them the ability to ask you questions and provide you with the opportunity to convince them to buy your product or service.

By incorporating a chat feature on your website, you look more professional and are able to engage with potential customers on a one-on-one basis. Being able to easily answer their questions could increase conversion rates of website visitors.

An Online Chat allows your business to communicate with potential customers via a mobile app, assign roles to your sales team and create tickets for issues that need to be escalated. This provides the perfect platform to improve your communication with customers and follow up where necessary.

Some of the many benefits of this innovative functionality include the following:

More efficient service
A client service agent that you assign can instantly be available to your website visitors. Say for example you decide that you and your marketing manager have access to the chat feature. Either of the two of you would be able to respond to chat requests on your website via an app, giving you mobile and comfortable access to customers.

Encouraging engagement
You can encourage website users to engage with your company through the chat feature, as it is easy to use and doesn’t inconvenience the user. In fact, it may be just what they are after if they wish to engage further with your business, offering you the ability to connect and build trust with customers.

Personalisation and conversion
By having a one-on-one conversation with customers via the website, you can personalise communication and with new customers and offer them an approach that makes them feel valued and appreciated. One-on-one access to a company via a website is rare, but this functionality makes that possible, helping to drive online sales as consumer questions can be answered instantly. Any questions that users still have after browsing your website can be answered immediately, and that represents excellent service and communication from your business.
ITSys can integrate an online chat feature for you to communicate in real-time with your customers.