Catering For Mobile Is The Way To Grow Your Business In Africa

Numbers don’t lie, and when it comes to Africa, the next big global growth market, mobile is king. Africa already has 122 million active users of mobile financial services, more than half the global total.

The number of smartphone connections is forecast to double from 315 million in 2015 to 636 million in 2022 — twice the projected number in North America. Over the same period, mobile data traffic across Africa is expected to increase sevenfold.

With these impressive stats in mind, and the exponential growth ahead, it is wise for businesses to ensure they are set up to benefit from this section of the market by catering to mobile users.

One important way to do this is by ensuring that your business’ website is built in a responsive way, which means that it is not developed only to work well and look good on a typical computer, but on a mobile phone and tablet as well.

ITSys offers custom responsive web design services to ensure your website adapts with your audience whether they use PCs, tablets or smartphones.

Our websites are built using custom coding (from basic to e-commerce sites), developed with search engine friendly code and visually appealing so your customers have a good browsing experience - no matter what device they are on. Responsive websites are designed to adapt to user devices from PCs, laptops, tablets, and smartphones.

Your website will be appealing, user-friendly and accessible to ensure you have an advantage of those that are not aware of the latest mobile web design trends. Another important way to leverage mobile in growing your business is by ensuring an engaging a social media presence with a business Facebook page managed by an agency like ITSys to ensure your posts are relevant, you continually increase your following and get comments moderated professionally to have a positive brand exposure.

Most social media users access their chosen sites, Facebook, Instagram, Twitter etc. from their phones, so building a page and keeping it updated and engaging is a sure way to build a positive reputation, gain more sales and have an additional point of contact.

Our ITSys designers offer unique and custom responsive web design to suit our clients' needs - enquire online for more information.





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